Whether your goal is to have a superstar side hustle, or be an extraordinary entrepreneur, here are three essential tools to rock your freelance business!
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Sometimes, I like to watch TV shows about woodworking. (Full disclosure: I have no desire to actually do woodworking.) Mainly, I just enjoy watching the process of taking a raw material, like some wood, and watching experts craft it into a beautiful piece of furniture or object. It’s impressive! But, the other day, while watching one of these shows, I realized that one of the reasons these master craftspeople were able to do their job so effectively was by using the right tools. The right tools can really up your game.
In this post, I’ll share three tools that are essential to your freelance business and how you can leverage them to your advantage.
1) LinkedIn Profile
My very first freelance opportunity came from my LinkedIn profile. (So, yeah, I’m a big believer in the power of the LinkedIn profile!) In fact, I didn’t really get serious about having a LinkedIn profile until I left my full-time job last year to pursue life as a freelancer. I’d tried to create a LinkedIn profile before, but I went about it all wrong. The results that I got (none that I wanted) showed that. But, this time was going to be different.
I approached my profile strategically and thoughtfully, and that’s made all of the difference. With my new and improved LinkedIn profile, I get regularly contacted by recruiters for opportunities in my field, and I’ve started building a great group of connections. I also log in regularly, and plan to start writing some posts in the future.
If you’re serious about freelancing, then you need a website. And, I think that the best way to do that is by starting a blog. (Get started quickly and easily here.) A blog offers a website and a chance to fine tune so many skills – all rolled into one. A blog is also an economical way to showcase your freelance business, and it gives you opportunities to develop multiple streams of income by adding affiliate links, selling courses or other resources, or offering consulting services, as your audience grows.
Let’s face it. Freelancing is a bold choice. (So, if you’ve made that choice, congrats my bold friend!) It entails a lot of focus, determination, confidence, and uncertainty. But, it’s also immensely rewarding and satisfying to pursue. (At least for me and, hopefully, for you!) Because it’s also highly competitive, you need to have samples of your work at the ready to share with potential clients. Your portfolio should be a collection of your best examples, showcasing your best skills. And, this is where your blog can serve another function by also hosting these work samples. When setting up your site, consider dedicating a page to your work samples, so that you can easily point clients to them when needed.
In less than a week’s time, you can implement these three tools for your freelance business. Use the resources in this post to get started, and let me know how it’s going!
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