Email marketing is direct, digital, and extremely interactive. Email marketing is also incredibly important for your overall marketing plan. It can help you reach people virtually, share recent news, and keep your customer up to date about your business.
There are more than 3.9 billion people on the internet using email and that number is expected to grow to 4.3 billion users in 2023. That’s about half of the global population! (And, your potential customer base.)
If you aren’t using an email marketing service with your blog or business, now is the time to start weighing your options. In this article, we’ll explore how to choose an email marketing platform that’s right for you and check out the best email marketing services available today.
How to Choose an Email Marketing Service
There are various options to consider when choosing an email marketing service. If you’re not sure where to start, keep these few important criteria in mind to help you find the right email marketing platform for you.
The features that you need and want in an email marketing platform are incredibly important. Features help to provide a comfortable level of accessibility with the email service you choose. You might want a platform that is easy to use and very plug-and-play. Or, maybe you prefer an email marketing service that’s more complex and uses features like HTML structured email templates.
Pricing is also a significant consideration for many of us. There are some email marketing programs that are free, while others can be very expensive. Not all of them may offer what you need at the price point they offer. Be sure to compare the features offered with the pricing to find that sweet spot of affordability and functionality.
There are more considerations to take into account, like ease of use, customizable templates, technical support, and analytics for reporting, segmenting and tracking. This well-researched guide offers the best email marketing software programs we’ve found for your business this year.
Disclosure: This page contains affiliate links. This means, at no additional cost to you, I may earn a commission if you click through and make a purchase.
Best Email Marketing Services for 2021
ConvertKit is one of the newer players on the email marketing scene, but is already a stand-out as one of the best all around email marketing platforms. Especially for bloggers and content creators, they offer a lot of features with competitive pricing. This is a fantastic email marketing platform for new and seasoned content marketers and online entrepreneurs.
ConvertKit focuses on connecting online creators with their fans. They do this by offering the following features for their customers:
- Landing page editor
- Flexible user-subscription management
- Responsive support
- Paid newsletters
If you have (or plan to have) extremely targeted email campaigns, you would also benefit from using ConvertKit. There is a great tagging system that allows for laser-focused segmenting of your email list. There are even options to help you sell your digital products or your subscriptions.
ConvertKit offers a free plan to get started. This includes up to 1,000 subscribers, unlimited landing pages and sign up forms, and email support. All in all, this is a great option for those who want to give ConvertKit a try as their email marketing software provider.
ConvertKit also offers tiered pricing that allows you to gradually increase as your email list grows. Once you reach 1,000 subscribers, you can move over to the $29 per month plan, which offers additional features like automated funnels and sequences.
Get started with ConvertKit
AWeber is an email marketing software that offers features like mailing list creation, newsletter design, and automated email marketing tools. This email marketing platform also has analytics pages to help you understand how to reach your email marketing goals.
The main features of the email marketing platform include:
- Importing and hosting mailing lists
- Plenty of templates
- Auto responses
- Marketing automation
- RSS/ blog-to-email functionality
- Landing page builder
- Phone, chat, and email support
- Integration with various third-party applications
There’s plenty to love about AWeber, but you should be aware that AWeber charges for both unsubscribed and subscribed contacts. This can significantly affect the pricing of your plan.
AWeber’s pricing is simple and includes two plans: a Free plan and a Pro plan. The free plan works if you have less than 500 subscribers and provides most of the features mentioned above, but includes a few limitations.
If you have less than 500 subscribers and want access to all of AWeber’s features, you can opt for the Pro plan at $19.99 per month.
If you have more than than 500 subscribers, pricing starts at $29.99 per month. Paying quarterly for the plan you choose gives you a 14% discount while paying annually can save you 14.9%!
AWeber has a free trial that lasts for 30 days, but you also have the option of extending your free trial to 60 days if need be. The free trial has all of the features included in the Free plan and is limited to 500 subscribers.
Get started with AWeber
3. Constant Contact
Constant Contact is ideal for small businesses and nonprofits that want to get started with online marketing. It is one of the best email marketing services available today. Constant Contact helps firms create a great professional presence, attract and keep customers, and sell their goods and services with ease.
Some of Constant Contact’s main features include:
- Email and automation
- Ecommerce integration
- Online stores and websites
- Social media marketing
These are fantastic features, and great ways to integrate and control all aspects of your business from one superior location.
Constant Contact also has a simplified pricing model with four separate tiers.
Each pricing tier varies based on number of contacts (or subscribers), which also determines the level of features you’ll have access to. The basic plan is the Website Builder and is $10 per month, with limited access to Constant Contact’s email platform features.
The Email tier starts at $20 per month for up to 500 contacts and increases from there as your email list grows. It offers more features than the Website Builder.
For high volume needs, there’s the Ecommerce Pro plan for $195 per month. This plan offers, among other unique features, AI-powered email marketing.
Constant Contact also offers a free trial, which lasts 60 days and allows you to have access to all the tools that are available. This helps you get a real feel for the email platform and whether it’s right for your own business needs.
Get started with Constant Contact
Over the years, Sendinblue has become one of the most recognizable email marketing platforms. Now, it offers a variety of digital marketing services targeted towards email campaigns, automation, and integration.
Here are some of the best Sendinblue features:
- One-on-one campaigns for your emails
- Unlimited sequencing
- Works on Android and iOS app capabilities
- Social media integration
- Images in their library
- Annual plans
There are many more features as well, but these are the ones that make Sendinblue the most unique compared to other email marketing software.
The Sendinblue email marketing service has a four-tier pricing plan that’s based on email volume instead of subscribers.
Their generous Free plan allows you to send up to 300 emails a day and have unlimited contacts (or subscribers). The Lite and Premium plans have graduated pricing depending on your monthly email volume, with the Premium plan offering more robust features.
Sendinblue doesn’t offer a free trial like the other email marketing platforms mentioned here. But, as a new user with less than 300 subscribers, you can use their services and send up to 300 emails per day!
Get started with Sendinblue
Drip is an eCommerce and email marketing platform that targets what the consumers need and what eCommerce can offer from a business point of view. There are many important features that give you and your business the insights necessary to create meaningful and purposeful email campaigns.
Here are some of their most prominent features:
- Analysis of customer data including behavior, tags, integrations, and more
- Deep segmentation, behavior-based automation, and personalization for content
- Email, SMS, social media, and third-party integration for direct mail
- Insights and workflow split testing for your eCommerce marketing
Their standard pricing is reasonable and starts at $19 per month for up to 500 subscribers. If you want to add SMS (a text messaging service), you can customize the pricing based on the number of sends. All of the plans include unlimited emails and pay-as-you-go for SMS campaigns.
The pricing increases gradually as your subscriber list grows. If your list is larger than 150,000, you’ll need to contact Drip for pricing information.
Drip email marketing platform includes a 14-day free trial to test drive their program with no commitment required. The free trial allows you to have access to the lowest tier of features and contact list limits.
Get started with Drip
MailerLite is one of the more recognized email marketing tools available and includes marketing features to help you grow your business to new heights. This email marketing platform is targeted to help grow subscribers and build strong relationships.
Some of the features that they offer are:
- Customized email campaigns
- Landing pages and subscriber management tools to grow your audience
- Email automation, personalization, segmentation, and interest groups for tags
- Testing and RSS campaigns for your emails
- Analytics and reports for optimum efficiency
MailerLite offers a fairly generous pricing model. With less than 1,000 subscribers, you can have a free account with access to most premium features and the ability to send up to 12,000 emails per month.
The pricing tiers for MailerLite’s other plans are:
- 1-1,000 subscribers and unlimited emails: $10 per month
- 1,001-2,500 subscribers and unlimited emails: $15 per month
- 2,501-5,000 subscribers and unlimited emails: $30 per month
- 5,001-10,000 subscribers and unlimited emails: $50 per month
The MailerLite free trial includes access to the premium features for up to two weeks. After the free trial, you’ll need to decide on a plan to continue using this email platform.
Get started with MailerLite
Mailchimp is known as the ruler of the email marketing industry and has a whole host of features to support your email marketing needs.
Their main features are email marketing services and tools, but Mailchimp has also branched into domain and website hosting, as well as building websites and other CRM (customer relationship management) features.
Mailchimp’s list of features also includes:
- User management on various platforms
- Export tools
- Integration for APIs and other related applications
- Email marketing
- Email lists
- High-volume sending
- Automated emails
- A/B Testing and reporting
Their pricing model is reasonable and varies depending on the number of contacts (subscribers). The features offered expands with each pricing plan as well. The Essentials plan starts at $9.99 per month, the Standard plan starts at $14.99 per month, and the Premium plan starts at $299 per month.
Mailchimp offers a free trial that allows for 2,000 subscribers and 10,000 emails per month. If you opt for the free trial, you can transfer to the Free plan at the end of your free trial period.
Get started with Mailchimp
GetResponse is an email marketing tool focused on how to create more interactions and responses from customers. This is designed to create conversions and help out email marketers who want to grow their customer and subscriber base.
This email marketing service has robust features like:
- Email marketing
- Conversion funnels
- Marketing automation
- Website builder
- Web push notifications
- Live chat
- Landing pages
- Signup forms
- Paid ads on social media platforms
These features help you create successful email funnels which can result in a higher rate of conversion (visitors to your site who become paying customers).
GetResponse has four different pricing plans that vary based on the size of your list. You also have the option of monthly billing, or you can opt for yearly or every two years billing which includes a discount.
The Basic plan starts at $15 per month, the Plus plan comes in at $49 per month, and the Professional plan at $99 per month with up to 1,000 subscribers. Access to features of the platform increase with each pricing tier.
GetResponse also offers a free trial. You can try out the basic email marketing plan for 30 days with no commitment required to purchase later. The free trial gives you access to many of the premier features found in the paid plans, including unlimited email marketing and automated marketing funnels.
Get started with GetReponse
ActiveCampaign is an email marketing platform that specializes in allowing businesses to engage with their customers in new and meaningful ways. They conduct business in over 170 countries and have customer base of over 130,000 businesses.
This email marketing tool boasts the following features:
- Basic reporting and analytics
- Personalized emails
- Outbound emails
- Email responses
- Landing pages and forms
- Mobile optimization
- Dynamic content
- Data quality management
- Automated alerts and tasks
- Online behavior tracking and segmentation
ActiveCampaign offers a lot of potential with reasonable prices per plan. The Lite plan starts at $15 per month with 500 contacts, or $9 per month with annual billing. If you need more extensive features, they offer Plus, Professional, and Enterprise plans to accommodate that.
ActiveCampaign offers a 14-day free trial that allows you to see all of the capabilities of the basic plan and try it out for your email marketing needs.
Get started with ActiveCampaign
iContact is one of the newer email marketing services, but still boasts an impressive amount of features.
Some of the features you can you with iContact include:
- Drag and drop editor
- Design solutions
- High volume deliverability
- Landing pages
- Email automation
- Smart sending
- Salesforce mass email
- Audience segmentation
- Multi-user access
- Performance reporting
- A/B Split Testing
These are some of the best features available, and their pricing model is also incredibly affordable. There is even a Free plan that you can use with up to 500 contacts and 2,000 emails per month! All other plan prices start at up to 1,500 subscribers (except for the free plan). The pricing for each plan is subject to change according to your subscriber count.
While there is no free trial, iContact offers the Free plan in its place. You can use this Free plan if you have less than 500 subscribers and send no more than 2,000 emails per month.
Get started with iContact
Final Thoughts About Email Marketing Services
Email marketing platforms are great tools to help you with your business. If you’re a blogger, your email list can become a very valuable part of your blog business. Finding the right email marketing service early on and implementing an email marketing strategy will help you grow your list.
No matter what your niche is, there is something for everyone on this list. These are among the very best email marketing services available online right now, so be sure to check out these platforms to find the email marketing platform that is just right for your blog or online business.
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