Having an eye-catching landing page for your business is a crucial step towards a successful operation. Choosing the best landing page builder tool can help make this a reality for your website, blog, or online business. Still, creating an effective landing page it’s not a one-size-fits-all equation.
What is a landing page?
A landing page is a digital marketing tool that is a part of your existing website. This standalone page is where visitors to your site “land” after clicking on a link that takes them there.
Landing pages include a call to action (or CTA) asking visitors to provide an email to receive a special offer or make a purchase. Different from regular web pages, landing pages are focused on turning visitors to your website into customers.
Most of the landing page builder tools featured in this article have email marketing built in. But, most can also be easily integrated with your preferred email marketing tool.
What is landing page builder software?
Landing page builder software, tools, or platforms provide features that help you build the most effective landing pages for your specific business needs. Most landing page builders require a subscription fee to have access to the platform and its services, but offer time-saving features in return.
What features should you look for when choosing a landing page builder tool?
There are lots of choices when it comes to landing page builders and the needs of your blog, website, or online business will be unique to you. However, there are a few key features that are helpful to have with any landing page builder tool.
- Templates – Look for a platform that offers a nice selection of pre-made templates. Especially, if you’re new to creating landing pages, this feature will save you lots of time and frustration.
- Drag-and-drop editor – If you choose not to use landing page templates, be sure to look for a tool that offers a drag-and-drop editor for ease of use.
- Tech support – As with any tech tool, reliable tech support is a must-have.
- Price – This article features landing page builder tools at a variety of price points. The cheapest may (or may not) be the best choice for your needs, so look for that intersection of budget-friendly pricing and features offered.
Now that you have some background information, let’s look at the top 10 best landing page builder tools we’ve found to help you create effective landing pages designed to grow traffic for your business and increase your conversions.
Disclosure: This page contains affiliate links. This means, at no additional cost to you, I may earn a commission if you click through and make a purchase.
Best Landing Page Builder Tools for 2021
Leadpages is an affordable option that allows small business owners to create landing pages quickly and easily. They offer an enormous library of landing page templates and integration options.
With over 100 templates to choose from, there is no shortage of customizable options available for the novice user looking to personalize their brand.
In addition to customization options, Leadpages offers unlimited A/B testing. Users have the opportunity to test different versions of their landing page in order to see what brings the best results.
Leadpages has three pricing plans, Standard, Pro, and Advanced, ranging from $37 per month up to $321 per month.
With a pricing plan to fit almost any budget, if you opt for annual billing, you’ll save $10 per month on the Standard plan. This makes it a more affordable option to get started with. Additional premium features are included with each tier of membership, and all Leadpages features are included in the Advanced plan option.
Leadpages offers a generous 14-day free trial for all new subscribers. You have the option to cancel or upgrade your plan at any time before the trial ends.
One of the most comprehensive landing page builder platforms around, Instapage has assisted over 15,000 clients throughout 100 countries. Touting a conversion increase of up to 400%, Instapage bills itself as the most advanced landing page platform.
The landing page builder offered by Instapage includes over 5,000 fonts and 33 million images to help you build impressive landing pages that drive conversion.
The Instapage software platform is also cognizant of the fact that industry plays a huge role in how effective a landing page is. Its templates are based on this and are fully customizable.
As far as pricing plans, Instapage offers three different options for you to choose from. Their entry-level plan, called the Building plan, comes in at $499 per month and is the most expensive basic plan featured in this article. You have the option for annual billing on all of the plans which will save you 20%.
Instapage does off you a 14-day free trial. But, be aware that you will be automatically charged at the end of the two week trial period if you don’t cancel before then.
Unbounce makes the best use of a landing page’s incoming traffic by funneling all aspects of the customer experience towards one focused goal. An feature unique to this platform is Smart Traffic, an AI-powered conversion tool that automatically sends prospective customers to the best landing page that most resonates with their needs.
The Unbounce platform also provides other landing page builder tools, including A/B testing, custom reports, and analytics that track a business’ progress.
Unbounce offers you a broad range of pricing plans that allow you to choose the best plan for your business goals without wasting money on features that you don’t need.
The Launch plan is ideal for small businesses at $80 per month, but annual billing saves you 10%. Unbounce sweetens the deal by offering unlimited landing pages, pop ups, and sticky bars with each of their plans.
Like their competitors, Unbounce offers a 14-day free trial is available with all plans, providing you full access to all Unbounce features.
As the name suggests, ClickFunnels concentrates on efficiently funneling traffic towards a focused goal in order to increase revenue. ClickFunnels is a feature-rich landing page builder that guides you through the process of building effective sales funnels that convert your leads to customers.
The ClickFunnels platform provides a vast library of individualized funnels, all with the ability to get your landing pages up and running within minutes. Their drag-and-drop editor, Etison, simplifies landing page design. ClickFunnels also offers integration with email and Facebook for an enhanced experience for you and your customers.
ClickFunnels offers three pricing plans. Their Standard plan is $97 per month and provides generous access to this platforms features. The Platinum plan comes in at $297 per month with increased access to premium features. The Two Comma Club X is ClickFunnels’ premier plan for the highest volume businesses who are ready to “go all in”.
ClickFunnels offers 24/7 support, no contracts, and a 30-day money back guarantee on all plans.
A 14-day free trial is available if you’re ready to try ClickFunnels, with access to all features that ClickFunnels has to offer. Payment is charged once the free trial has expired, so be sure to cancel if you don’t want to continue after the two weeks.
HubSpot offers you a roubust, built-in library of landing page builder templates, as well as the flexibility to build your own landing page from the ground up.
With HubSpot it’s possible to show different content to individual landing page visitors. The content shown is based on each visitor’s location, device, and more.
The HubSpot marketing and landing page platform also provides a drag-and-drop landing page editor that gives you full creative control over your landing page designs. A wide variety of forms and layouts can be fully personalized to compliment your blog or business brand.
Hubspot has three paid plan options available, ranging from $50 per month to $3,200 per month.
As with most other landing page builders, access to premium features increases with each step up in plan. The Starter and Professional plans offer significant savings when you purchase a year of service upfront.
HubSpot also offers a Free plan with limited access to many (but not all) of the platform’s features. If you opt for the Free plan, you’ll be limited to 20 landing pages with HubSpot branding. (The paid plans remove this branding.) Also, you will only have access to the simple template and no custom domains.
If you want to try out all the features in one of the paid HubSpot plans, you can sign up for the 14-day free trial. No credit card is required to sign up for the Free plan or 14-day free trial, so no need to remember to cancel.
GetReponse is an easy-to-use landing page builder that allows you to choose from more than 100 free mobile-responsive landing page templates or design your own. The GetResponse platform offers incredible customization options, allowing you to create and personalize your own landing pages with numerous GIFs and free stock photos.
In addition to these features, GetReponse has a number of analytic tools available, including custom reports based on number of visitors, clicks, and conversions, to help you better understand and serve your customers.
GetResponse provides highly customizable pricing plans that are almost entirely based on the personal needs of your blog or business. Starting at just $15 per month for the basic plan, pricing increases based on incremental increases in your business “list size” (number of contacts) and the features you need access to.
GetResponse offers a generous 30-day free trial and no credit card is required to sign up.
ShortStack is a landing page builder focused on funneling customers from a variety of sources towards a specific goal. For example, ShortStack lets your visitors from email, social media, or digital ads to a unique and narrowly focused web page.
What’s more, ShortStack features incentives, quizzes, and games for visitors that provide their contact information or fill out landing page surveys. This can help add a new dimension of engagement for visitors to your website or online business.
ShortStack also provides complete design control. You can really bring your landing page visions to life by creating the best landing pages that correspond to your unique business brand.
There are four pricing plans available with ShortStack, ranging from $99 per month for the Business plan to customized pricing based on your individual business needs with the Enterprise plan.
If you’re looking to save a little on the plan that you choose, opt for annual billing to receive a 20% discount. Another value add from ShortStack is a dedicated account manager if you select either the Brand or Enterprise plan.
ShortStack offers a 30-day free trial with use of their platform, including 20 entries and 100 views within that 30 day period. No credit card is required to sign up for the free trial.
Landingi is an award-winning landing page builder that promises to provide users with a greater number of leads. This software platform offers a record of improving conversion rates and driving up revenue for its subscribers to back up that claim,
Landingi offers over 300 fully-customizable, mobile-friendly landing page templates. This is in addition to the 5,000+ images that you have access to as a Landingi subscriber.
The platform sorts the templates by industry, helping you choose the best templates for your business needs. Once you’ve created your own dynamic landing page, you can add a “thank you” page that your visitors will see after signing up for your email offer.
While Landingi isn’t the least expensive option featured in this article, the feature-rich platform makes up for much of that price difference. Price plans range from $89 per month for the Create plan to $199 per month for the Agency plan.
Landingi also offers its users the option to save based on billing frequency. With an annual plan, the Create plan is just $55 per month – a $34 savings from the monthly billing rate.
All packages provide you with a 14-day free trial, and come equipped with a 30-day money back guarantee.
MailerLite’s goal is to provide a user-friendly experience that takes the stress and overwhelm out of an otherwise complex process. To achieve this, MailerLite offers landing page templates, or you can use their drag-and-drop editor to create your own landing pages.
There is also the option to save your own templates on MailerLite. Instead of reinventing the wheel, you can just save the template of a well-performing landing page for your next endeavor.
MailerLite provides A/B testing on up to five different landing pages. This splits incoming traffic between the pages, allowing you to see which option is performing the best.
The clean, easy-to-understand pricing that comes with MailerLite is one of the most-loved features of the platform. It is incredibly customizable based on the amount of subscribers you have.
The free plan is available if you have than 1,000 subscribers, and pricing increases as your number of subscribers grows. There is also an annual billing discount for MailerLite’s paid plans.
MailerLite has a 14-day free trial for all new users, allowing access to all features available on the premium plans.
Lander is one of the most popular options on the market. Trusted by over 1.5 million users and 3,000 brands, Lander is also accessible enough that new businesses can use and trust the platform, too.
Lander offers an easy-to-use drag-and-drop editor so that even the most novice business owner can optimize a landing page without the help of a professional designer.
With Lander’s A/B testing tool, you can test up to three different versions of your landing page to see which one performs the best. The Dynamic Text Replacement tool let’s you get the most out of your ad campaigns by matching your ad’s keywords with your landing page.
Lander also allows easy integration of your landing page with Facebook once you have 2,000 likes.
If you’re considering Lander, there are two different pricing plans to choose from. The Basic plan is $49 per month, or just $16 per month if you choose an annual plan. If you need more features, the Professional plan is $99 per month or $83 per month annually.
Lander offers you the option of a 14-day free trial to test out the platform. No credit card is required to sign up.
Final Thoughts about Best Landing Page Builders
With so many landing page builders available, we’ve worked hard to round up the best landing page builders available. It can be difficult to choose between them all! If you’re struggling to decide, take advantage of a few free trials offered by these outstanding software platforms.
In no time, you’ll have an enviable landing page that will drive traffic, increase conversions, and help grow your revenue.
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