Growing your Pinterest audience is one of the best ways to generate traffic for your new blog.  Pinterest was the first social media platform that I used when I started this blog, and is still the one that I use the most.

Some of the features that set Pinterest apart from other platforms are:

    • Pins that you post have a long life.
    • You can target your niche more easily and specifically.
    • It’s completely free to use.

Disclosure: This page contains affiliate links. This means, at no additional cost to you, I may earn a commission if you click through and make a purchase.

How Can You Grow Your Pinterest Audience?

If you’re thinking about how to use Pinterest for your blog, here’s an easy-to-follow tutorial to get started.  I share the exact strategy that I used to grow my Pinterest audience by 200% as a new blogger.

More About Pinterest

Pinterest is a platform with powerhouse potential for bloggers.  According to a recent Sprout Social article, in 2021 Pinterest:

    • Has over 450 million monthly users
    • Reaches about 80% of U.S. women

This last statistic represent 80% of all buying decisions in U.S. households.  Imagine being able to harness just a fraction of these Pinterest users for your blog business.  Would that be a game changer?

Here’s a screenshot of my results from the last 90 days:

3 Step Pinterest Plan

While it’s highly unlikely that any two bloggers results will be the same, here’s a comprehensive recap on typical results for Tailwind for Pinterest users.  What you can do is use the same plan that I used to grow my Pinterest audience and achieve my results.  Here’s how!

Sign Up For Pinterest

If you’re not already on Pinterest, you can sign up quickly by clicking here.  It’s quick and easy to sign up, and be sure to check out Pinterest Business for creating a business account for your blog. That’s the account type I use for The Learning Chick.

Once your account is all set up, be sure to follow The Learning Chick on Pinterest!

1. Create Your Pins

Pinterest recently updated their best practices.  A big change for many blogs and bloggers was a revived focus on fresh pins.  Simply put – Pinterest prefers fresh pins.

I’ve always tried to create new pins regularly, but this new stated preference from Pinterest concerned me at first.  My concern was about how I would find time to frequently create new pins, while keeping my other blog tasks on track.  Enter this simple plan!

    • I now create 10 new pins every 10 days.
    • These are a mix of my highest performing pins and my highest performing blog posts.
    • I post each pin once a day to a different, relevant board.
    • I track my pinning in an Excel spreadsheet so that I don’t post duplicate pins. 
    • At the end of the 10 days, I start all over again with 10 fresh pins.

To design my pins, I use Canva.  The basic account is free, and they also offer a paid version with additional features if needed.  Canva is the easiest design tool I’ve ever used, and I use it to design all of my pins and many other design elements for my blog.  Canva makes it easy to quickly create fresh, high quality pins.

To find stock images for my pins, I search either Pixabay or Pexels first.  Generally, the images on these sites are free to use. (But I always check the licensing specifications to make sure there aren’t any exceptions or restrictions.)

If you’re new to creating your pins, try a few different designs to see which ones perform better with your Pinterest audience.  (Looking back, my very first pins were cringe-worthy, but with time and work, I’ve continued to improve.)

From a time standpoint, creating new pins takes the most time.  The entire process that I just outlined usually takes me about an hour every 10 days.  When I first starting creating pins, it took much longer. But, like pin creation, you can improve your productivity over time.

2. Schedule Your Pins

With the heavy lifting of creating your pins completed, I’m happy to share that there is an easy (and pretty fun) way to schedule your pins.  Tailwind is the leading Pinterest scheduler, and I’ve used it from the beginning of my blog.

Tailwind offers a free trial that includes scheduling your first 100 pins absolutely free – with no time limit.  To get started with your free trial, click on the image above or this link.  I started with the free trial, and I highly recommend it as a way to get started with Tailwind!

My current pinning strategy is scheduling 20 pins total per day.  10 of those are my own pins, and 10 are pins from others that are relevant to my blog and audience.

One of the many great features about Tailwind is that you can schedule days in advance.  Tailwind can also create a schedule for you based on how many pins per day you want to schedule, and suggest ideal times to pin.  They make it SO easy to schedule your pins!

Because of Tailwind, the time I spend each day scheduling my pins is minimal.  I typically spend about 10-15 minutes per day on this.

3. Share Your Pins

Now that you’ve created all those amazing pins and scheduled them on Tailwind, don’t forget to share them with others!

The two ways that I give my pins added exposure are with:

    • Tailwind Communities
    • Pinterest Group Boards

Tailwind Communities are an excellent way to not only increase the reach of your pins, but are also an easy way to find relevant pins to share with your Pinterest audience.

When I started using Tailwind, my plan included five Communities.  Eventually, I increased my Tailwind plan to include 10 Communities.  I think it’s totally fine to start with five Communities until you find your Tailwind/ Pinterest groove, then consider adjusting your plan for more reach.

Group boards can be found by searching for them directly on Pinterest.  I belong to a few relevant group boards, and regularly look for more to join.

With both Tailwind Communities and Pinterest group boards, you usually have to request to join and wait to be accepted (although sometimes you can join directly).  Both group boards and Communities typically have requirements for pinning frequency and sharing others pins.  Be sure to familiarize yourself with any requirements, so that you can be a model pinner!

Also, don’t forget to pin directly from Pinterest, too!

Additional Tips

Blogging growth typically happens over time, with consistent and concentrated efforts.  My results for growing my Pinterest audience were based on a three-month window, and a process of fine-tuning my pins, pinning frequency, and consistent pinning methods.

Each person’s results may vary, so it’s important to use these tips as a framework, and then adjust as needed for your own blog business.  And, if you liked this article, please feel free to share it on Pinterest!  (Of course!)

Pinterest Audience Growth

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