Side hustles today. Some people want one. Many already have one. According to a recent Dollar Sprout survey, here’s what the side hustle community in America looks like:
- 57% of Americans have a side hustle
- 65% of those are between the ages of 18 and 34
- 45% are side hustling for extra spending money
Statistics are interesting, but often leave me wanting more information. Who participated in the survey? And, how was “side hustle” defined for the purposes of the survey?
What one person views as a side hustle, another may consider a part-time job. (Those two can be very different in some obvious, as well as nuanced, ways.)
Disclosure: This page contains affiliate links. This means, at no additional cost to you, I may earn a commission if you click through and make a purchase.
But, this isn’t about surveys. It’s about side hustles. And, for our purposes, let’s assume that side hustle means:
- An income generating activity apart from a person’s regular job that has the potential to become its own full-time business.
I know several people with side hustles. Not all of them have websites for their side hustles. Some rely solely on social media to promote their businesses.
Social media should definitely be part of your side hustle strategy, but it shouldn’t be the center of it. Your website should. Here are 9 reasons why.
1. Your own piece of online real estate
Your website and its related domain are your very own online property. If you build a site using a platform like WordPress.org, you control how your site looks (through your WordPress theme). You also maintain dominion over your content.
It’s relatively inexpensive to secure your own domain and basic hosting. You can easily get started for under $150. This includes one year of hosting, your domain (free with your Blue Host hosting plan) and a good theme.
And, there are plenty of reasonably priced themes out there that are easy to customize. In other words, you don’t have to be a tech wizard or break the bank to establish your website.
2. Be found online
If you’re trying to build a side hustle, you need to be found online. Having a website helps you do that.
If you meet potential clients IRL who want to know more about your side hustle, you can send them to your website.
3. Expand your reach
Social media should absolutely be part of your total side hustle strategy. But, it shouldn’t be your main strategy.
Your website is the hub, social media sites are the spokes. They all should work together to expand your reach.
4. Demonstrate credibility
There is a tacit expectation in today’s world that legitimate businesses have websites.
You can demonstrate credibility with a site that includes things like a visually appealing design, clear details and contact information, and testimonials from others.
5. 24 hour presence
Your website is a round-the-clock digital presence for your business. It works when you’re not on duty, and is vitally important to your overall side hustle strategy for this reason.
6. You can define your brand
With your own website, you are the leader of your own universe. From your site design to your logo to your messaging and content, a website gives you power over your brand like no other platform can.
Having a website allows you to set up Google Analytics and Google Search Console for your site. These tools let you track your traffic and take steps to enhance the search-ability of your site and content.
SEO is a deep and complex topic, and this is a highly simplified and condensed explanation about the wonders of Google and SEO. But, it’s worth mentioning the importance of SEO to your site and side hustle, so that it stays on your strategy radar.
8. Showcase your skills and work
A website gives you the ability to feature your skills and work. And, you can do this in a way that best serves your side hustle business and clients.
You can track accomplishments and achievements, set up a portfolio and highlight services that you offer.
9. Email list building
One of the best added benefits of having your own side hustle website is being able to build your email list. When you build your own email list, you own your email list.
Even more compelling is the idea that if a visitor to your site voluntarily gives you their email address, it’s likely that they’re pretty interested in what you have to offer. Once you have a list, you can communicate with and market your services directly to your target audience.
You can start your email list today with a free trial from ConvertKit. Click on the link to get started.
If you want to eventually turn your side hustle into a standalone business, seriously think about creating a website. Your side hustle will thank you.
10 Amazing Books To Kick Start Your Side Hustle
How To Find Your Best Side Hustle
3 Ways To Manage Your Side Hustle